No more Mr. Cool - Barack Obama feels the heat, sweats and changes the play

(Politico).Finally, we’re starting to see him sweat.

President Barack Obama made his personal icy cool the trademark of his campaign, the tenor of his White House and the hallmark of an early run of successes at home and abroad. But as the glamour wears off and a long, frustrating summer wears on, he is being forced to improvise — stooping to respond to political foes and adjusting his tactics and demeanor for the trench warfare of a legislative agenda.

The root of the change is one that faces every president: Economic and international realities that resist political charm. Iran and North Korea have shown no interest in the president’s outstretched hand. The economy has delivered a double-whammy, with rising unemployment stirring voters’ concerns while sluggish growth deprives the government of tax revenues Obama would like to spend on new programs.

Health care reform, which once appeared flush with momentum from earlier congressional victories, is now a slog through no less than five committees, which include Democrats who either aren’t sold on Obama’s expansive vision or can’t figure out how to convince voters to pay for it.

“This is when it gets harder,” the president told supporters June 30.

In turn, Obama has adjusted, deviating from the playbook on every front.

The cool president has turned hot on the stump, stripping to shirtsleeves to lambaste doubters in New Jersey Thursday. He departed from his prepared remarks last week to accept a Republican challenge to take personal ownership of the economy: “That’s fine. Give it to me,” he said.

Even Obama's scripted speeches are deliberately more forceful, aggressive and direct in taking on critics, aides say. Friday remarks at the White House had a trash-talk edge – count me out and you’ll be sorry.

The tightly programmed White House also is champing at the bit, kicking off what officials say will be a relentless three-week push on health care, starting with the hastily scheduled Friday address. But its first event might have backfired a bit. Its main consequence was proving that the magnetism of Obama’s personal appearances has worn off..