Wednesday, March 25, 2009

Early ratings: 'TELEPROMPTER IDOL' viewership declines

(thrfeed).Most TV shows start strong in the ratings, then decline as their novelty wears off. Apparently that trend also holds true for the president's primetime telecasts.

According to the early Nielsen ratings, Barack Obama's Tuesday night press conference showed some audience slippage compared with his two most recent live events.

The news special drew a 21.1 metered market household rating across the four major broadcasters -- down 14% from from his Feb. 24 address and Feb. 12 conference (which drew a 24.5 and 24.4 in the metered markets).

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"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty" (Churchill)