(Gallup).Americans report spending an average of $106 each day on the Friday and Saturday after Thanksgiving this year, down 8.6% from the $116 average reported on those same days last year.
Gallup analysis has suggested that spending for Christmas gifts this year will be roughly the same as last year, a weak forecast given last year's dismal overall holiday spending. Gallup's current day-to-day assessment of overall spending on the critically important days after Thanksgiving appears consistent with this earlier forecast.
Estimated daily spending for the two days after Thanksgiving this year is an average of $106, compared to a daily average of $116 last year. This is an 8.6% drop, similar to what the National Retail Federation has reported. Last year, Americans reported spending more on Black Friday than on Saturday; this year, Saturday was the bigger day.
The percentage of Americans who report spending any amount of money on these two days this year is comparable to the percentage for the same days last year. On Black Friday and on Saturday, Gallup estimated that about 70% of Americans spent at least some money on each day.
By way of comparison, about half of Americans spent nothing on Thanksgiving in both years -- much higher than usual, as would be expected.
Gallup analysis has suggested that spending for Christmas gifts this year will be roughly the same as last year, a weak forecast given last year's dismal overall holiday spending. Gallup's current day-to-day assessment of overall spending on the critically important days after Thanksgiving appears consistent with this earlier forecast.
Estimated daily spending for the two days after Thanksgiving this year is an average of $106, compared to a daily average of $116 last year. This is an 8.6% drop, similar to what the National Retail Federation has reported. Last year, Americans reported spending more on Black Friday than on Saturday; this year, Saturday was the bigger day.
The percentage of Americans who report spending any amount of money on these two days this year is comparable to the percentage for the same days last year. On Black Friday and on Saturday, Gallup estimated that about 70% of Americans spent at least some money on each day.
By way of comparison, about half of Americans spent nothing on Thanksgiving in both years -- much higher than usual, as would be expected.
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